GUIDELINES FOR LED BOARD ADVERTISEMENT POSTING
I. Creating a LED Ad
VIDEO
a. File Extension: .wmv (Windows Media Player file)
b. Dimensions: 480px (w) x 384 px (h)
c. Resolution: 150 dpi
d. Duration: EXACTLY 15 seconds
PHOTO
a. File Extension: .jpg, .tiff, .png
b. Dimensions: 480px (w) x 384 (h)
c. Resolution: at least 200 dpi
1. TRANSITIONS
- Please refrain from using excessive transitional effects like swizels, spirals, blinds, zooms, etc. Keep it simple.
- Make sure that the transition from slide to slide is not too slow or too fast, 3 seconds per slide at the minimum. Total of 5 slides per 15-seconder spot.
2. COLORS
- Do not use plain WHITE or any excessively bright background. Bright colors can affect the visibility of drivers and passers-by, especially at night.
- Make your text highly readable by using solid colors that stand out from the background picture.
3. FONTS
- Use BIG, BOLD letters for your text, occupying preferably 1/4 to 1/3 of the LED screen.
- Avoid scripts and excessively decorative fonts
- Sans serif fonts such as Arial, Impact, and Tahoma are more readable
- Reduce your text content to basic details of your event/ announcements:
Name of Event, Date, Time, Place,
Name of Speakers
Kind of Activity
Name of Ateneo Unit/Organization.
- If your LED ad is text-heavy, make sure you distribute the text into separate frames so as not to compromise the size of the text.
4. DURATION
- All ads should be EXACTLY 15 seconds; not more, not less
5. WORDS
- Use simple and concise words --- 6 words or less is ideal per frame.
- LED billboards are for announcements, not for direct response. Please limit your phone numbers and websites to one.
6. VISUALS
- Make sure your LED material is interesting, will get you noticed, and not be a distraction to commuters and pedestrians.
I. Creating a LED Ad
VIDEO
a. File Extension: .wmv (Windows Media Player file)
b. Dimensions: 480px (w) x 384 px (h)
c. Resolution: 150 dpi
d. Duration: EXACTLY 15 seconds
PHOTO
a. File Extension: .jpg, .tiff, .png
b. Dimensions: 480px (w) x 384 (h)
c. Resolution: at least 200 dpi
1. TRANSITIONS
- Please refrain from using excessive transitional effects like swizels, spirals, blinds, zooms, etc. Keep it simple.
- Make sure that the transition from slide to slide is not too slow or too fast, 3 seconds per slide at the minimum. Total of 5 slides per 15-seconder spot.
2. COLORS
- Do not use plain WHITE or any excessively bright background. Bright colors can affect the visibility of drivers and passers-by, especially at night.
- Make your text highly readable by using solid colors that stand out from the background picture.
3. FONTS
- Use BIG, BOLD letters for your text, occupying preferably 1/4 to 1/3 of the LED screen.
- Avoid scripts and excessively decorative fonts
- Sans serif fonts such as Arial, Impact, and Tahoma are more readable
- Reduce your text content to basic details of your event/ announcements:
Name of Event, Date, Time, Place,
Name of Speakers
Kind of Activity
Name of Ateneo Unit/Organization.
- If your LED ad is text-heavy, make sure you distribute the text into separate frames so as not to compromise the size of the text.
4. DURATION
- All ads should be EXACTLY 15 seconds; not more, not less
5. WORDS
- Use simple and concise words --- 6 words or less is ideal per frame.
- LED billboards are for announcements, not for direct response. Please limit your phone numbers and websites to one.
6. VISUALS
- Make sure your LED material is interesting, will get you noticed, and not be a distraction to commuters and pedestrians.
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